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Animaccord Inks Global Deal with PEZ

Animaccord Inks Global Deal with PEZ

Animaccord, the multinational licensing & media company and studio, teams up with PEZ International GMBH, one of the largest Candy-Toy companies in the world, to produce Masha and the Bear candy-dispensers for worldwide (except USA and Canada).

PEZ will bring the collection of licensed dispensers to the shelves of almost every single grocery and general merchandise retail chains in each country covered in the deal with the scheduled launch in Q1 2021. The global distribution of Masha and the Bear candy-dispenser collection also includes such key markets for PEZ as GAS, UK, France, Australia, Nordics, LATAM, Russia, China, and Japan.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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