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Bilibili, Poplar and Baboon Sign with Monster Entertainment to Distribute Reggie Rex!

Bilibili, Poplar and Baboon Sign with Monster Entertainment to Distribute Reggie Rex!

Baboon Animation, the award-winning kids’ animation studio founded by Dreamworks’ alumnus Mike de Seve, China media giant Bilibili and Japanese publisher Poplar today announced a major distribution deal with Monster Entertainment for their new CGI-animated series Reggie Rex!.

The series follows the adventures of Reggie, a young T-Rex, as he and his friends learn about life, language, science, and art – all with fun loving humor and a gigantic heart. “The heartwarming picture book series based on the theme of love has been expanded into a heart-pounding 3D world by the amazing talents of many creators. Now, a Tyrannosaurus is coming to your town. A little scary, maybe? But don’t worry, Reggie and everyone should become the best of friends,” said Poplar Director Kato.

Monster Entertainment has been selling programmes worldwide for 25 years with Oscar-winning, Oscar-nominated, and Emmy-winning animation that has won the hearts of more than 200 countries.

The new agreement will make Reggie Rex! content available to millions of viewers across the entire globe, well beyond its current reach in China, South Korea, and Southeast Asia. Reggie Rex! blends humor, heart, and imagination that appeal to both children and parents.

This distribution deal will bring Baboon, Poplar and bilibili’s high-quality kids’ content to more global audiences. They have already signed regional agreements with South Korean media group Daewon Media Group, and a global sports and entertainment media group Bein.

“We are thrilled to be partnering with Monster to bring our content to new audiences,” said Mike de Seve, CEO of Baboon Animation. “This great new relationship is an important part of our strategy to expand into new territories and reach viewers around the globe.”

“Monster is excited to be working with our very creative friends in Baboon, Poplar and bilibili on this great new series which will enthrall kids all around the world with its compelling combination of fun and adventure” said Monster’s chairman Andrew Fitzpatrick.

REGGIE REX! is currently airing across China including on VOD/OTT platforms such as bilibili and other major ones, and on BRTV KAKU Children Channel viewership of 790 million. It is in its initial 52 episodes run, and with a second 52 episodes to roll out domestically in 2024.

Reggie Rex! will also be TV broadcasting in Japan, Korea, MENA and other areas.

Based on the picture books by Tatsuya Miyanishi, Reggie Rex!  series focuses on Child Development, creating rich and innovative scenes that closely resonate with real-life settings such as home, school and playground etc., showing community between characters with different personalities, flaws and fearlessness. REGGIE REX! boldly experiments with facial aesthetics, featuring charming plush dinosaurs brought to life with real plush textures and artistic background designs inspired by the Impressionist art style. Our hero is Reggie, a gentle T-Rex who explores a rich prehistoric world.

“Baboon Animation has been wonderful at creating content with heart that resonates with both kids and parents,” said MING FROM BILIBILI. “We believe in telling stories with humor and humanity, promoting kindness and togetherness. I’m confident that spirit will shine through for our new partners and audiences across Asia”. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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