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British & Irish Lions Partner with Titleist

British & Irish Lions Partner with Titleist

The British & Irish Lions has today announced a new licensing partnership with world-leading golf brand Titleist.   The agreement is one of a number of new license deals secured by brand licensing specialist The Point.1888, who have partnered with the Lions to create a new range of products ahead of the eagerly awaited Tour to South Africa in 2021 to face world champions, the Springboks.  

World-renowned as the game’s leading performance equipment brand, having earned the overwhelming trust of tour professionals, club professionals, competitive amateurs and dedicated golfers worldwide, Titleist, will offer a range of high-specification, Lions branded accessories including golf balls, golf bags and golf club head covers, as well as gloves and towels. Today’s announcement comes off the back of the enormous interest in next summer’s Tour, with record numbers of travel packages and tickets being sold to Lions and Springbok supporters, as well as a spate of commercial partnerships recently being announced including Vodafone, Castle Lager, Hackett, Canterbury and Famous Grouse. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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