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YuMe Toys launch expanded second series of collectibles for Stranger Things

YuMe Toys launch expanded second series of collectibles for Stranger Things

YuMe Toys, a division of the Maxx Group of companies, has recently launched its Series 2 Stranger Things licensed products which build upon the stellar sell-out of Series 1 in 2022.   The new lines are set to bring more excitement and nostalgia to collectors and fans of the hit Netflix series and enable them to expand upon Series 1’s mystery capsules collectibles.

Following Series 1’s success, YuMe Toys has raised the bar with Series 2, with an expanded range which includes:

  • Series 2 lines of the popular Stranger Things Upside Down Capsules including new character designs such as Vecna and updated ‘reveal’ features which build upon the excitement of Series 1. 
  • DZNR premium quality collectible plush toys, a YuMe Toys own brand; these 7.5” stylistic and design-led toys are produced as limited-edition collectibles.
  • A range of clip-on miniature DZNR plush.

Each SKU in Series 2 has been meticulously designed with the utmost attention to detail, ensuring that fans can enjoy high-quality merchandise which reflects the pop culture phenomenon of the Netflix series.

The Series 2 Stranger Things range will be showcased at YuMe Toys’ Los Angeles Roadshow event followed by the New York Toy Fair later this month, The range will be available at retail from October.

Gurdeep Bains, Global Creative Director at YuMe Toys said: “Based on the popularity and amazing sales of Series 1, we’ve focused Series 2 as a range which includes both design and production excellence. The new range of collectibles can be enjoyed and played with by the wide Stranger Things fanbase.”

He added: “Series 2 is testament to our commitment to delivering on-trend exceptional merchandise for Stranger Things enthusiasts.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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