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Your Industry Needs You!

Your Industry Needs You!

The Insights People launches its annual Industry Survey to identify industry professionals’ perceptions of the industry, how it is evolving and some of the biggest challenges and opportunities that we collectively face.

Last year’s report (pre-Covid) indicated that 76% of industry professionals don’t envisage to be operating in the same way in five years’ time.

All respondents will receive a complimentary copy of the Industry Report, which will be issued in April, providing insight into the industries confidence levels and a chance to win a selection of prizes.

18 January 2021 – The Insights People the global leader in kids, parents and family research are delighted to announce the launch of its annual Industry Survey. The survey investigates industry professionals’ confidence levels, as well as their thoughts and opinions on the biggest challenges and opportunities within the industry. Total Licensing is thrilled to support the Industry Survey.

The unprecedented events in 2020 have, in many ways, sped up a number of industry challenges and opportunities, such as driving more digital innovation and seeing brands look to increase their direct-to-consumer business. The result of this is seeing many industries go through significant disruption and transformation in a short period of time.

Nick Richardson, Founder & CEO of The Insights People comments:

“When we completed this survey last year, many of us were preparing for ‘silly season’ and our annual trips to London, Nuremberg, Hong Kong, Miami and New York. Nobody could have anticipated what was on the horizon, and how that would transform the lives of our audience. Covid-19 is having a huge impact on the approach we need to take to lead and manage our businesses and responsibilities. We really believe that by industry professionals taking just a few minutes to complete the survey, we will be able to provide some insight and clarity to our industry peers, who are having to adapt to survive and prosper, while in many cases working remotely from one another.”

Industry leader, and member of The Insights People Advisory Board, Nikki Samuels adds:

“Being able to understand the ever-changing market was critical for me when I left the company I founded 23 years ago last year during the pandemic, and I set up my own business, FACTORY. The last 12 months have altered the attitudes, behaviour and consumption patterns of kids, parents and families, so industry peers sharing thoughts on their businesses to track the trends across advertising, content, licensing, marketing, sales and product is vital. As we begin 2021, businesses will need to adapt to get the most ROI, and the Industry Survey from The Insights People will be an invaluable tool to gauge what we are all feeling, and where we see the future of this fantastic industry.”

All individuals who complete the five-minute survey will receive a complimentary copy of the Industry Report, as well as copies of the 2021 Kids Insights Future Forecast and 2021 Parents Insights Future Forecast reports. There are also five chances to win a luxury hamper.

To complete the survey, please visit:

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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