WildBrain CPLG Secures Polish Deal for Peanuts
WildBrain CPLG has secured a deal with Polish streetwear brand PLNY LALA for a limited edition fashion range to mark the 70th anniversary of the beloved Peanuts brand. Brokered by WildBrain CPLG on behalf of Peanuts Worldwide, the range is targeted at women and includes sweatshirts, t-shirts, dresses, tops and socks inspired by Snoopy and the rest of the Peanuts gang.
October 2nd marks 70 years since Charles M. Schulz first introduced the world to the Peanuts characters, when the Peanuts comic strip debuted in seven American newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. The PLNY LALA range is part of a global campaign with licensors that will be rolling out from Peanuts Worldwide this fall to celebrate the anniversary.
Tara Botwick, Senior Director, International Territory Management, EMEA at Peanuts Worldwide, said: “With a focus on empowering its customer base and taking a fresh, playful approach to its influential collections, we knew that PLNY LALA would be an ideal fashion partner as well as a tentpole licensee as we look to ramp up a wide programme for Peanuts worldwide and across the CEE territories specifically. It’s an exciting collaboration that we feel sets the tone for our ambitions in the region and globally.” Elisa Minetti, Creative Director & Designer at PLNY LALA, added: “I’m excited to be teaming up with WildBrain CPLG again and this time working with Snoopy and the Peanuts squad. Our collaboration emphasises the global trends that PLNY LALA is at the forefront