WildBrain CPLG Announces Partners for Grinch
WildBrain CPLG has scored a new wave of European deals for Dr. Seuss Enterprises’ beloved festive title How the Grinch Stole Christmas!
WildBrain CPLG, which represents the brand across EMEA, has secured new UK licensees including: Ecell for phone covers and accessories; Widdop & Co for gifting and home accessories; Enesco for figurines and Christmas decorations; Rubber Road for gifting items including Grinch Tubbz; Fashion UK for kids’ daywear; and Portico Designs for calendars and diaries. Additional fashion partnerships have been secured outside of the UK with Trucare for the Middle East and North Africa, and Elyaf for Germany, Austria and Switzerland. The new product ranges will launch from October 2020.
John Taylor, VP Northern Europe and Managing Director UK and France at WildBrain CPLG, said: “Thanks to his quirky humour and holiday spirt, the Grinch has firmly established himself as an icon for the festive season. This broad line-up of new partners means the brand will continue to have a robust presence during the Christmas retail period, and also have a wider range of products available than ever before.”