Wejoy Living Sign Precious Moments

WeJoy Living hop has been granted the license to produce and sell Quilling Art featuring Precious Moments artwork.

“WeJoy Living looks forward to sharing the joy and inspiration of life’s most memorable and meaningful moments with others through our one-of-a-kind Precious Moments quilling artwork,” says WeJoy Living Program Director Binbin Ma. Quilling is an intricate paper craft art form (also known as paper filigree) in which thin strips of paper are rolled and shaped to form basic shapes which are then glued into decorative designs.

“Precious Moments is excited to add WeJoy Living to our licensing family as their beautiful quilling designs are a perfect match for our iconic characters and artwork. They join an extensive licensing roster that includes many wonderful and loyal licensees,” says Shehnaz Safiuddin, Vice President, Product and Marketing for Precious Moments, referring to the recent renewals of licensing agreements with several longtime licensees.

Renewing Precious Moments licensees include: Direct Checks Unlimited as licensee for Precious Moments checks, checkbook covers, and personalized labels; Life Gift Group as licensee for a wide range of Spanish-language Precious Moments gifts; and Zazzle.com licensee for print-on-demand applications.

“Spotlight is always looking to add great new licensees like WeJoy Living, but we also really value the great work being done by existing licensees such as Direct Checks Unlimited, Life Gift Group, and Zazzle” says Carole Postal, President of Spotlight Licensing and Brand Management, the agency appointed by Precious Moments, Inc. to manage its domestic merchandise licensing program.