ViX Acquires Chefclub Food Entertainment Content for Hispanic US Market
Chefclub has announced it has entered a programming partnership with ViX, the leading Spanish-language streaming service in the world. The deal will allow Chefclub’s branded programming to be accessed by Hispanic households across the US and Spanish-speaking Latin America. The Chefclub content is now available to consumers on ViX.
Bilai Joa Silar, SVP of OTT Content at TelevisaUnivision commented, “Food is a passion point for Hispanic audiences and a beautiful part of our cultural DNA. We are thrilled to partner with Chefclub to bring ViX users a modern culinary entertainment experience with content that brings families together and feeds their love for food.”
Marie-Laure Marchand, SVP Global Consumer Products & Business Development, Chefclub added, “Partnering with ViX allows us to reach the extremely important Spanish speaking audience in the US and most of Latin America, where Chefclub content already enjoys over 1 billion monthly views. ViX is the ideal service to entertain a market segment that has enthusiastic, multi-generational food lovers with a strong tradition of sharing family moments around food. We are thrilled to be joining forces with this leading streaming service to provide more opportunities for food-based entertainment.”
The agreement with ViX follows a number of recent high-profile streaming deals that have brought Chefclub’s uniquely positioned food entertainment programming to viewers in the US, UK, Spain and Latin America, including a standalone Chefclub Channel on Samsung Plus TV in France and Switzerland.
In addition to its ongoing production of videos for digital platforms the studio is creating a variety of new lifestyle series for Gen Z and Millennial food lovers in half-hour formats, ideally suited for traditional TV programming. These include “Discovery,” a show that goes outside the studio to discover how certain ingredients are made and a vegetarian show that entertains viewers with trompe l’oeil creations, among many others.
Chefclub is also very active in the kids arena with a successful publishing and consumer products range and an animated children’s series starring the Chefclub Kids mascots launching at Mipcom this year.