Valero Enterprises takes the Paul Frank Brand to Exciting New Heights
The Paul Frank brand which is owned by Futurity Brands, has experienced exponential retail growth through its partnership with Valero Enterprises, Inc.
“The challenge and also the exciting part about a well loved, evergreen brand is to constantly re-create it for the new expanding customer base while keeping the existing customer engaged.” says Susan Valero, the owner and President of the eponymous company. “But that is what we are known for! We love to help brands grow and reinvent themselves!”
Valero enterprises, Inc. is the North American agency of record for Paul Frank and many other top licensed product brands in today’s retail marketplace.
Valero has created exciting collaborations for Paul Frank with companies including Mademe, The Gap and Slush Cult. “These partnerships create a new and innovative point of view for this beloved brand.”says Valero. Additionally Valero and her team have expanded the brand’s scope with premier licensees including Mad Engine, Centric Brands, Inkology and many more. Because of Valero Enterprises long standing relationships with the retail community, the Paul Frank brand is now featured in hundreds of top retail doors.
Please come see Valero Enterprises, Inc. at the Paul Frank booth #H214 at the Licensing Expo to learn more about the success of the brand and plans for retail and category expansion.