Unilver and Chupa Chups Make a Cool Launch
Unilever has launched a new Chupa Chups ice cream nationwide in Italy this May.
The range of cute mini ice creams is not only inspired by three of the brand’s most popular flavours – lemon, strawberry and cola – for the first time they also recreate the actual shape and size of the Chupa Chups XXL lollipops.
The surprising format and the delicious taste of this water ice are guaranteed to please both kids and caregivers who are looking to give a small treat responsibly made for kids.
The range will be available in Unilever’s Out of Home channels, where the Italian public will be able to enjoy it this summer in their post pandemic outings and strolls to the park.
As Marta Ballesteros, Area Licensing Manager of Perfetti Van Melle, puts it: “We are beyond satisfied with this fun and colourful ice cream launch. Only a company where innovation is at the heart of everything they do, could succeed in launching this ice cream with the perfect iconic shape of our lollipops. And then they taste so good…what is not to love about them?”
While Julie McCleave, Global Licensing Director in Unilever comments: “We’re excited to partner up with Perfetti van Melle Group to turn a loved treat into delicious ice creams responsibly made for kids. This is a ground-breaking innovation for everyone on the hunt for new and exciting products to try. We are confident these ice cream lollies will bring joy and fun to Chupa Chups’s fans. The best news to kick-off the ice cream season in Italy can now be found in the red freezers.”