Asmodee Announces Partnership with Partners for the KeyForge Universe
FanSets LLC and Asmodee Entertainment have entered a licensing partnership to bring enamel pins of fan-favorite characters from the KeyForge universe – the setting for Fantasy Flight Games’ ground-breaking card game of the same name – to collectors throughout the US, Canada and the UK. KeyForge characters from every house, including the newly premiered house Unfathomable, will be available in Summer 2021. This exciting deal is the latest example of Asmodee Entertainment’s continued expansion into licensed opportunities. For FanSets, this deal expands their collector-focused product line and is their first tabletop brand partnership.
“We are excited to announce this new partnership just in time for fans to explore the newly released KeyForge game set Dark Tidings,” says Alexander Thieme, Licensing Manager for Publishing and Consumer Goods at Asmodee Entertainment. “FanSets’ fantastic enamel pins provide our fans a way to represent their allegiance to their favorite houses. We’re thrilled to work alongside the talented team at FanSets to bring such a great, sought after collectible to our fans!”
KeyForge is the world’s first Unique Deck Game. Fans play as the mighty Archons and, using their team of vault warriors, race to forge keys to unlock the secret vaults of the Crucible, a world in which anything is possible and nothing is predictable. Fans of KeyForge all have favorite cards and houses, either because of the colorful and dynamic artwork featured or because of the card’s power on the table, and now they can represent their favorites with equally dynamic enamel pins.
“Our customers are collectors, hobbyists, and passionate fans,” says FanSets co-founder Lew Halboth. “We love tabletop games and are putting every ounce of that passion into developing these KeyForge pins. We know fans will love them because we love them. We are excited to add Asmodee Games as one of our key licenses going forward and we look forward to working with their passionate team.”
The first of these exciting releases is planned for Q3 2021 and pins will be available at hobby and specialty shops and online.
Stay tuned for more details!