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UYoung in China, has today announced Ukids, its new, safe one-stop service of global children’s programming for Chinese families aimed to enlighten children through high-quality developmental content.

Available via SVOD, the dedicated kids’ app, Ukids contains a wealth of specially curated content chosen for its educational value, ranging from STEM, arts and crafts and nature through to socio-emotional programming. In addition, UYoung has worked with the British Council on the English language content in the service’s education zone.

China’s only dedicated SVOD service for preschoolers, Ukids features premium, safe and exclusive content for pre-schoolers with more than 3,000 episodes of high-quality animation from global entertainment programmes available in both English and Mandarin. It showcases over 20 leading IPs including: Peppa PigBob the BuilderFireman SamThomas & FriendsBitz & BobOctonautsSesame StreetHey DuggeeMessy Goes to Okido and some BBC documentaries. In addition, brand-new content such as Moon and Me and Love Monster will be regularly added to the service through continuous updates.  Additionally, more than 1,000 songs and audio stories are available.

Targeting new middle-class families in China with kids aged 0-6, the simple interface and user-friendly experience features parental controls and is designed to encourage pre-schoolers to get excited about learning and also features strong support specifically for English learning. A Little Classroom section highlights the educational value of kids’ favourite animations, consolidates strong age-appropriate programming and aims to nurture continuous learning habits. The English Education Zone features four stages of learning for children to progress through, from Beginner to Master, classified by the British Council’s team of English learning experts.

UYoung has also partnered with Skyship Entertainment, the owners and producers of the popular YouTube brand Super Simple Songs, to exclusively feature a large collection of their hugely popular children’s songs and shows on Ukids. The two companies are currently developing an English Learning Box to be launched in China later this year.

Clara Yang, Vice President International Business and newly appointed General Manager for Ukids, UYoung’s wholly owned subsidiary, said: “We are delighted to offer this new service tailored to partner parents who are keen to teach and improve their children’s English. UKids is a unique combination of our ability to acquire top-class English language content from leading international production companies with our dominant position as the foremost children’s entertainment company in China, along with our desire to help children grow and develop by providing educational and entertaining content in a safe and happy environment.” 

Ukids is available on OTT, iOS, Android mobile and tablet. Ukids also has a dedicated area for parents on Wechat with supplementary information on the benefits of the programming and language courses.

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