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UFCÒ and Venum to Continue Apparel Partnership

UFCÒ and Venum to Continue Apparel Partnership

UFCÒ, the mixed martial arts organization, today announced that VENUM, the designer, marketer, and distributor of combat sports apparel and accessories, will continue as UFC’s exclusive global outfitting partner through 2029.  The new long-term agreement was negotiated by UFC’s licensing agent IMG, which had facilitated UFC’s previous outfitting and apparel agreements with VENUM.

“VENUM has been an amazing partner these past few years and we are thrilled to continue our relationship with them through the end of the decade,” said Tracey Bleczinski, Senior Vice President, UFC Global Consumer Products.  “The key to the success of this partnership is that VENUM understands the unique needs of the fighters competing in the Octagon, as well as those of everyday martial arts enthusiasts who train to stay fit.  Franck Dupuis and his team at VENUM continue to deliver excellent fight gear and training apparel for our athletes and fans.”

“The long-term extension of the partnership is a major sign of recognition from UFC,” said Franck Dupuis, VENUM Founder and CEO.  “We are delighted to continue our collaboration with the world’s number-one combat sports organization. Our teams are proud to be committed to providing athletes and fans with collections whose uniqueness will underline our passion for mixed martial arts.”

The VENUM UFC Fight Kits and apparel line are high quality MMA gear and performance apparel specifically designed and developed for UFC’s world-class athletes competing inside the OctagonÒ and for fans and practitioners of an authentic MMA lifestyle. The Fight Night shorts are incredibly light and comfortable, providing a second-skin-feel thanks to their “featherweight” microfiber material.  The waistband utilizes thermo-bonded and extra-flat elastic seams to perfectly adapt to the shape of the athlete’s body, while the side slits provide total freedom of movement, a well-known VENUM trademark.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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