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Two New Licensees Signed for Elmer

Two New Licensees Signed for Elmer

Metrostar, licensing agent for Elmer the Patchwork Elephant, is pleased to announce that two new licensees have joined the programme. Danilo will publish calendars, greetings cards, gift wrap and bags and Robert Frederick will create gifts, arts & crafts and stationery.

Existing licensees are also busy working on new Elmer products. Amscan have renewed their dress up licence and Rainbow Designs are adding new lines to their Elmer portfolio. Paul Dennicci has also developed the first Elmer babywear collection for Primark.

New products from all will be launched in 2021.

Claire Potter, Metrostar’s managing director comments: ‘Elmer is proving to be a very reliable performer in a number of product categories across an increasingly large retail base. Metrostar started working on Elmer in 2016 and in every year since he has gained new licensees and added new retailers to the programme. As well as the addition of Danilo and Robert Frederick, in 2021 we will see new Elmer products in Primark, Sainsbury’s, Matalan, John Lewis and Waterstones.”

Paul Black, Andresen Press brand director comments: “We’re absolutely delighted to welcome Danilo and Robert Frederick to our licensing programme.  Both are perfect partners for Elmer and we look forward to working with them to develop and promote new products. We would also like to thank our family of Elmer licensees for working so hard this year. We know how challenging it has been and really appreciate their continued support and enthusiasm for Elmer.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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