The Nickelodeon Experience to launch
Nickelodeon UK today announced a multi-year partnership with the market’s leading producer of open-air cinema events, The Luna Cinema, for the launch of The Nickelodeon Experience. The brand-new fully immersive experience, which builds upon a successful five-year collaboration with Comedy Central for its award-winning FriendsFest, will launch in spring 2022, before subsequently touring the UK and Ireland.
With two distinct areas, the Nick Jr. Experience and the Nickelodeon Studio Tour, The Nickelodeon Experience will include multi-sensory, interactive zones where guests can step into the world of their favourite Nickelodeon TV shows, taking immersive kids’ events to a whole new level.
The Nick Jr. Experience will cater to the under-sevens, transporting young PAW Patrol fans to Adventure Bay, where they will meet Chase and Marshall, before going on their own mission to discover a PAW Patrol soft play zone. The Nick Jr. Experience will also include an arts and crafts station, a Teenage Mutant Ninja Turtles underground lair, complete with a tunnel maze as well as a water zone inspired by the world of Nick Jr.’s latest animation success Santiago of the Seaswhere fans will be able to climb aboard a pirate ship and participate in water play including magnetic fishing and boat races.
For children aged seven and over, The Nickelodeon Studio Tour will be a unique opportunity to go behind the scenes of some of Nickelodeon’s most popular shows. The tour will begin at The Thundermans’ ‘School for Superheroes’, where Nickelodeon star Kira Kosarin will provide lessons on how to acquire superpowers, before entering Henry Danger’s ‘Cave’ in which visitors will have to navigate through a maze full of hidden secrets. Afterwards, children will then have to work together as a team to crack the code and find the key to get out of the Hunter Street ‘Escape Room’. Finally, guests will experience for themselves the showbiz life of a Nickelodeon star by walking up the famous orange carpets before joining the after-party and enjoying Nickelodeon’s iconic ‘slime time’.
Alongside the Nick Jr. Experience and the Nickelodeon Studio Tour, children and their parents will be able to lounge at SpongeBob SquarePants’ ‘Bikini Bottom Beach’ while enjoying food and drinks from themed stalls and visiting the Nickelodeon store. Bespoke activation areas and sponsorship opportunities will be made available to brand partners, both directly and via VCNI’s UK Saleshouse Sky Media.
Virginia Monaghan, VP, Events and Experiences, ViacomCBS UK, commented: “We are thrilled to be partnering with The Luna Cinema to bring our hugely popular Nickelodeon and Nick Jr. shows to life through this uniquely immersive experience. This is a chance for children to make new memories with friends, in a safe and fun setting, and with their favourite characters.”
George Wood, Managing Director, The Luna Cinema added: “We’re hugely excited to announce that The Nickelodeon Experience is coming! For a number of years, we’ve wanted to develop a truly interactive experience that allowed kids to immerse themselves in the worlds of their favourite TV shows, just as we do with Friends’ fans at FriendsFest and film lovers with our Luna Cinema screenings. To have such an iconic catalogue of shows, including global brands like PAW Patrol and SpongeBob SquarePants, under the Nickelodeon umbrella is a treasure trove of content to explore and bring to life.”