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The Hundreds Plays Loteria with Don Clemente

The Hundreds Plays Loteria with Don Clemente

This Cinco De Mayo, storied street-fashion brand, The Hundreds, is joining forces with Don Clemente for a one-of-a-kind collaboration that dates back to 1887.  They are celebrating years of family tradition with Loteria, one of the most iconic traditional Mexican card games that have left many with countless memories and tales to tell. 

Brokered by L.A. based licensing agency, Pacific Swell Brands, this collaboration speaks to the deep connection that both The Hundreds and Loteria Don Clemente have with the Mexican community.  The Hundreds is a globally recognized and respected brand in street fashion with roots in Los Angeles, which is deeply entrenched in Mexican culture, so there couldn’t be a better way to celebrate this Cinco De Mayo than by coming together with Loteria to release a line of products inspired by the iconic Mexican game.  

Understanding that Loteria is a source of passion and community building that has brought millions of people together for countless hours of fun, the Hundreds put their touch on the classic card game by replacing the traditional “La Bandera” artwork to reflect their Wildfire Flag, adding their mascot Adam Bomb, as well as some other cornerstones of The Hundreds History, onto the Loteria cards.

The Hundreds X Loteria collection will include a limited edition version of the Loteria Card Game, Graphic T-shirts, Pullover Hoodies, Trucker Hats, and collectible Magnets featuring their version of the Loteria illustrations.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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