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Spin Master Completes Acquisition of Melissa & Doug

Spin Master Completes Acquisition of Melissa & Doug

Spin Master Corp. announces it has completed its previously announced acquisition of U.S.-based Melissa & Doug, a well-recognized and trusted brand in early childhood play, for $950 million. 

With a mission to ignite imagination and a sense of wonder in children, Melissa & Doug is a beloved brand that is sought after and trusted by parents and children alike and highly relevant for families seeking sustainable wooden toys and screen-free play.  

“This acquisition brings together two formidable leaders in the toy industry, both driven by a passion to create magical play experiences for children and inspire imaginations on a global scale,” said Max Rangel, Spin Master’s Global President and CEO. “By adding Melissa & Doug’s complementary product line to our existing toy portfolio we expand our capabilities in early childhood play and further bolster Spin Master’s leadership in the children’s entertainment industry. Our combined expertise, and the addition of Melissa & Doug’s high-quality, open-ended, creative and developmental toys, positions both Spin Master and Melissa & Doug to unlock further growth across new and existing channels and in markets globally.” 

The transaction expands Spin Master’s reach in specialty retail and e-commerce channels, and provides a recurring, evergreen product portfolio with a diverse revenue base and significant long-term growth opportunities. As part of the closing of the transaction, the parties have agreed to eliminate the additional contingent earnout consideration of up to $150 million, previously announced on October 11th

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Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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