Okay Bears makes its retail debut with Zara
Record-breaking Web3 project Okay Bears has partnered with Zara to launch its first ever officially licensed apparel collection. The partnership, brings the iconic bear characters to high streets around the world with an eye-catching collection of branded tee shirts. This collaboration signals Okay Bears’ arrival into mainstream culture, marking a milestone in the brand’s journey from a popular Web3 community to a globally-known culture brand.
The collection is available on Zara’s website and in more than 1100 Zara stores across 74 countries.
The deal was facilitated by Okay Bears’ exclusive licensing agency IMG, in partnership with Brand Design.
Okay Bears’ Co-founder Suby shares, “Our collaboration with Zara opens a gateway to inspire mainstream audiences through the impact of our positive message – ‘We’re all gonna be okay’. It is a celebration of innovation, culture, and the power of community. This partnership also solidifies Okay Bears’ presence on a global scale while reinforcing our commitment to offering unique and rewarding experiences for the Okay community”.
Desmond Sansevere, Senior Director of Licensing, IMG, said, “Okay Bears’ meaningful message and its uplifting community has struck a chord with brands, making it one of the most sought-after names in Web3. This bold and catchy collection with a fashion powerhouse like Zara is the perfect launch to Okay Bears consumer offerings. It not only provides the Okay community a fun and different way to connect with the project and each other, but also introduces it to new audiences.”