Sesame Names Medialink in China as Agent
Sesame Workshop, the global nonprofit educational organization behind Sesame Street, has named Medialink Group its licensing agent for the Greater China region including Mainland China, Hong Kong, Taiwan, and Macau. Medialink Group will manage the brand licensing of Sesame Street’s consumer products, build retail relationships, and work with local licensees to create cross-promotional activations in the respective territories.
With a mission to help kids everywhere grow smarter, stronger, and kinder, Sesame Workshop’s content is educational, impactful, heartfelt, furry, and fun. Sesame Street reaches 150 million kids worldwide, with programming in over 150 countries and 21.5 million YouTube subscribers. It has won a history-making 204 Emmy Awards and was the first TV show ever to be awarded a Kennedy Center Honor.
Today, Sesame Street in available on Tencent, BesTV, SiTV, Mampod and Ukids in Greater China, and generates $1.4 billion in worldwide retail sales of licensed products.
“Sesame Street is everywhere kids are,” said Alvin Fu, Vice President and General Manager of Greater China for Sesame Workshop. “We achieve this by making our innovative video content available through TV and on-demand platforms and working with partners like Medialink to invite kids and fans of all ages to engage with our beloved characters through Sesame Street-branded consumer products and merchandise and interactive experiences.”
“We are delighted to represent Sesame Street in Greater China. It is immensely meaningful for us to work with such a strong and trusted pre-school brand that shares a similar mission to ours. It is our great pleasure to work with Sesame Street,” said Ms Noletta Chiu, Managing Director of Medialink Animation International Limited and Medialink Cultural & Creative (Guangzhou) Limited.