Semaphore Licensing Celebrates Global Reach with Worldwide Talent Honoring 2 Year Anniversary Milestone
ISemaphore Licensing has defied all odds. Launching in December 2019, the agency made its mission to create sheer disruption in the licensing industry known. The company set out to serve their portfolio of client differently with their number one goal being to keep the talent at the heart of every deal. Despite a global pandemic shut down, massive supply chain issues, and significant turmoil during an election year, Semaphore Licensing has thrived. The agency proudly represents a vast portfolio of global talent including leaders among the Minecraft, Roblox, and YouTube platforms. During their two year tenure, which overlapped with one of the most distressed times in our world’s history, Semaphore Licensing constructed several successful licensing deals including Blogilates with Target, Braille Skateboarding with Target, Amazon, and Walmart, Trinity and Beyond with Target, Amazon, and Walmart, and Hyram Yarbro with Sephora. The recipe for creating these wins began with staying true to keeping the talent at the heart of the deal, and was fueled by strategic leadership, trusted retailer connections, and a resistance to accept the status quo.
“In business, you have to know when to take a risk, when to pivot, and how to swiftly say no to the people, experiences, and opportunities that do not serve you. For us, this applies to constructing licensing deals as well, where we never waiver on keeping our talent, their fans, and our collective core values a priority,” says Michael Bienstock, Founder and CEO, Semaphore Licensing