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Sambro International Appoints Richard Dinham as Business Development Director

Sambro International Appoints Richard Dinham as Business Development Director

Sambro International has further strengthened its commercial sales team by appointing Richard Dinham, as Business Development Director to head up the company’s UK sales operations.

With more than 15 years of experience in the toy sector, Richard joins Sambro from Character Options Ltd. and will now lead the UK sales operations, reporting into Chief Commercial Officer Eric Markus and will support the global toy company’s Pan-European sales growth. He is passionate about using his expertise to help harness expansion opportunities with existing and new client relationships. 

Richard said: “Sambro is an exceptional company, with some amazing licenses and category within the toy sector. I’m delighted to be joining the company at such an exciting time and look forward to working with the wider team. My immediate focus will be on developing strategic client relationships for the business here in the UK. I’m also looking forward to working with the UK licensor retail teams too!”

Eric Markus, CCO at Sambro, said: “With Richard’s vast range of experience, proven track record of building strong client relationships and passion for driving new business expansion, he is a valuable addition to our senior management team here at Sambro. 

“Now is such an exciting time to join team Sambro, and we are delighted to welcome Richard to the team, knowing that Sambro will benefit from his considerable knowledge of the UK toy market, key customer and licensor relationships.”

As a leading global supplier for licenced, as well as own-brand toys, Sambro works with top licensors, including Disney, Paramount, Mattel, and Hasbro, to create quality yet value, creative product ranges with household names such as Barbie™, PAW Patrol™, Peppa Pig, Disney, Marvel, and Care Bears™, in addition to own IP products such as Puzzle Palz™, Felties™. 

Sambro’s innovative products span the categories of Soft Toys, Creative Play, Novelties, Stationery and Outdoor, and for 2023, have numerous exciting new launches such as Disney’s D100 celebration collection and more. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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