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Sambro announces new SpongeBob SquarePants range for 25th anniversary

Sambro announces new SpongeBob SquarePants range for 25th anniversary

Sambro International has announced a new contract partnership with long-standing licensor Paramount Consumer Products, delivering a range of plush and novelty collectable toys for Nickelodeon’s pop culture phenomenon SpongeBob SquarePants.

Product will be in-market in time for the 25th anniversary of the popular franchise, and Sambro will launch an initial portfolio of seven product lines across key UK and EU retailers such as B&M, AS Watson, Very and Forbidden Planet, amongst others. These include; Puzzle Palz™ collectable 3D erasers, Squelchums™ novelty toys, 8cm and 30cm collectable plush characters (including a 25-year celebration plush), Paint your Own characters and Pop Up game. 

The celebratory range will include a selection of 30cm plush characters from the animated series, including SpongeBob himself, Squidward, Patrick and Gary, with further SpongeBob glitter plush completing the collection.

As part of Sambro’s sustainability commitments, all filling in its plush products is from 100% recycled polyester stuffing allowing it to gain full accreditation with global recycling standards. The packaging labels will also be FSC certified, further meeting Sambro’s ESG goals. 

In the novelty and collectables sector, Sambro has developed a range of products including its popular own IP Puzzle Palz™ range, which encourages kids to build, play, erase by collecting fun character themed puzzle erasers. With eight SpongeBob SquarePants character styles to collect, the 3D erasers are available in capsule and card packaging options in a CDU with an RRP of £1.99 and larger pack formats. Further to the novelty range, with a perfectly suited play-pattern for SpongeBob SquarePants are the squishy, spongy textured Squelchums™, with each of the four collectable characters containing different fun textures. 

Clare Rix, Brand and Licensing Director at Sambro, commented: “SpongeBob SquarePants is loved by so many, and we’re thrilled to be launching a brand-new range of products just in time for its 25th anniversary for children and adult superfans alike. We’re confident that the products will be a success and not only further expand but complement our plush and own-brand novelty categories.”

Added Rebecca Jenkins, VP, Consumer Products, Paramount: “Sambro have done a fantastic job in bringing our beloved SpongeBob to life through on-trend product ranges that will be sure to surprise and delight fans and bring joy to many. Product will land at retailers across the UK and Europe from September in time to join our wider exciting 25th anniversary celebrations.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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