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Rubies Announces Bing Release

Rubies Announces Bing Release

Renowned for their products for all ages, Rubies announces an addition to their pre-school property range by partnering with Acamar Films, to bring an everyday dress-up collection for their multi-award-winning animation, Bing!

With designs already in development, the new Bing range will be available to pre-order at the tail end of this year, perfect for trade retailers looking to stock up on the latest toddler costumes that provide little ones with endless fun all year round. These costumes will be designed for everyday role play, which is essential for the development of little one’s imagination.

With timeless storytelling at its heart and trust established over 10 years, Bing offers a truly shared experience between grown-ups and toddlers, providing the tools to support the social and emotional development of pre-schoolers across the world. Bing has charmed little ones for years with established pre-school content across EMEA, consistently topping the listings across various streaming platforms.

Fran Hales, Head of Portfolio and Marketing at Rubies commented, “It’s incredible to think that Bing, a character that originated from a series of pre-school books, has now become one of the most well-known characters globally within the last decade. We are thrilled to be working with Acamar to re-invent the dress-up range for Bing and play our part in children’s early development and encourage their everyday play. On top of all of this, we’re overjoyed to be introducing the dress-up in Bing’s 10th anniversary year, recognising the impact he’s had on little ones for a whole decade now.”

Katie Rollings, Chief Licensing Officer at Acamar Films, adds: “Rubies are experts in their category and we are delighted to be working with them as we continue to build Bing in the UK and across Europe. We look forward to offering our young fans a beautiful range of dress up – a crucial play category for preschoolers and one that closely aligns with Bing’s ethos, as the show encourages children to use their imaginations and express their creativity.”

This new partnership demonstrates Rubies’ dedication to child development through imaginative play, while also ensuring their massive portfolio of licenses is up-to-date with everyone’s favourite characters.

Bing products are in the early stages of development and will be available for customers soon. Stay tuned to find out more.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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