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Swizzels partners with Bioworld International for apparel

Swizzels partners with Bioworld International for apparel

Bioworld International has secured the rights to the full Swizzels portfolio for apparel and a limited number of accessories.  Brokered by Blonde Sheep Licensing, the deal includes daywear, nightwear and loungewear for children and adults and will be available from SS24.

Swizzels, the largest independent British owned manufacturer of sugar confectionery in the UK, is known brands such as Love Hearts, Drumstick, Refreshers and Squashies, and has been a household name for generations.

Bioworld International is renowned for its expertise in creating high-quality, licensed merchandise for some of the world’s most popular brands.   

Products will be available through fashion retailers and online store, including Bioworld’s own store.  With a focus on the upcoming 70th anniversaries of both Love Hearts and Refreshers, products feature eye-catching designs inspired by the iconic Love Hearts messages to the timeless Refreshers bar graphics.

” Bioworld International is delighted to join forces with Swizzels, the fun and respected confectionary brand renowned for its rich continued heritage, and will be offering collections covering daywear, nightwear and accessories that complement the brand’s colourful aesthetics” Comments Richard Radford, Head of Licensing , Bioworld International.

Natasha Dyson, founder & CEO, Blonde Sheep Licensing comments “We’re very happy to secure Bioworld, experts in creating high-quality licensed merchandise, as the apparel partner for Swizzels. Several of the Swizzels brands are celebrating anniversaries over the coming years so timing couldn’t be better for them to launch their exciting range of products.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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