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Rob Goodchild Joins Two Daughters Entertainment as Commercial Director

Rob Goodchild Joins Two Daughters Entertainment as Commercial Director

Two Daughters Entertainment announces the appointment of Rob Goodchild as its new Commercial Director.           

In the new role, Goodchild will be responsible for Two Daughters Entertainment’s brands worldwide, leading their licensing and merchandising program and working with businesses around the world to create market leading content, experiences and products. 

Rob brings over three decades of experience across global entertainment and consumer products industries to the role. He joins from the Academy Award-winning studio, Aardman Animations, where he spent 15 years overseeing licensing, merchandise and business development, working across iconic properties such as Shaun The Sheep and Wallace and Gromit

At Two Daughters, Rob will be charged with maximising the market potential for the production company’s animated adventure series Moley globally as well as the upcoming titles in its film slate.  

Moley is gaining significant audiences worldwide following its recent US launch on Peacock and its upcoming debut on UK free TV via POP in early October, alongside strong existing UK audiences on Boomerang (Warner Bros Discovery). The series, which boasts a cast that includes Stanley Tucci, Warwick Davis and Julie Walters, is now available in over 160 countries and 30 languages and was sold worldwide by Jetpack Distribution. Two Daughters Entertainment is also developing three new properties which will begin to roll out later this year. 

On his appointment, Rob Goodchild, Commercial Director of Two Daughters Entertainment, commented: “I’m delighted to be joining the team at Two Daughters Entertainment to help deliver their vision by supercharging their brands’ commercial potential on a global scale. Moley is a very attractive property and, together with the upcoming film slate, it’s an exciting opportunity to be involved with.” 

James Reatchlous, Founder and CEO of Two Daughters Entertainment, commented: “We are thrilled to welcome Rob to the Two Daughters team – firstly because it speaks volumes about our growing ability to attract world-class talent to the company, and secondly because securing Rob’s extraordinary expertise will help us realise the full brand potential of Moley, alongside our growing film slate, delivering a market-leading licensing and merchandise program.”             

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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