Rights & Brands, Moomin Characters, PPW Sports & Entertainment (HK) Ltd and ITOCHU Corporation Joint Venture and Agency
|Rights & Brands Asia is a licensing agency with its headquarters in Hong Kong, catering to Greater China with licensing expertise and a worldwide business network. The company is a joint venture between Scandinavian licensing and literary agency Rights & Brands, Finnish IP owner Moomin Characters, Hong Kong based licensing agent PPW and ITOCHU, one of the largest Japanese general trading companies (“sogo shosha”).|
Rights & Brands Asia was established in September 2021 and is open to business as of now. The first brand to be represented by the company is the Moomins, the well-established Finnish-Swedish brand created by Tove Jansson over 75 years ago. The representation rights have been granted by Rights & Brands, as the master agent of Moomin Characters.The agency will be spearheaded by Bianca Lee, who has extensive experience in brand management and licensing. Bianca has managed world-renowned entertainment franchises during her tenure with Warner Bros., including Batman, Harry Potter and Looney Tunes, as well as global FMCG brands like Coca-Cola and Heineken.
“It’s with great pleasure Moomin Characters has set up Rights & Brands Asia together with such strong representatives within merchandising, literature, content development and digital expertise”, says Roleff Kråkström, CEO of Moomin Characters. “The Asian market, in particular Japan, has been very important for the development and success of the Moomins globally, and now, with R&B Asia, we will be able to develop the brand even further by building awareness in Greater China.