Poetic Brands to introduce Sesame Street apparel and accessories

Poetic Brands, the specialist apparel licensee for adults, kids and babywear, has announced that it will design, manufacture and distribute apparel for the UK market celebrating the much-loved children’s and family brand Sesame Street. Bulldog Licensing represents the Sesame Street brand in the UK.

Poetic is now planning a wide range of babywear, accessories, maternity wear, family apparel, footwear and luggage for this iconic brand, inspired by the colourful and positive imagery associated with Sesame Street throughout its many decades of creating joyful experiences that enrich and expand the minds and hearts of its multi-generational fans. The collection will be available at multiple retailers across the UK in 2024.

The flagship series, Sesame Street, and Sesame Street spin-off content, including Mecha Builders, Elmo’s World and The Furchester Hotel, are currently available across multiple platforms in the UK. Sesame Workshop, the global impact non-profit behind Sesame Street, is continually expanding its touch points in the UK to connect with kids and  deliver on its mission to help kids grow smarter, stronger and kinder.

And it’s not just one of the UK’s must-have pre-school brands – Sesame Street also strongly appeals to the adult market. Generations of fans have grown up with the show and the brand, whose heritage stretches back more than 50 successful years.

Elliott Matthews, Managing Director of Poetic Brands, says: “We have enjoyed strong growth in licensed childrenswear and accessories in recent years, and this agreement is an important addition, highlighting a property that has been loved by generations of kids – and their parents. Its iconic imagery and memorable characters will, we are sure, inspire wonderful apparel, accessories and much more.”

Bulldog Licensing Group MD Rob Corney says: “The strength of Sesame Street across a multitude of media platforms and at retail is a testament to its continuing relevance and enduring appeal across multiple generations, including an enthusiastic adult market. Poetic Brands is a respected and successful name in its field, and we’re delighted to be partnering with them for this significant deal.”