Peter Rabbit Spreading Festive Fun
Penguin Random House UK has announced a series of exciting new brand activations for Peter Rabbit, offering families’ opportunities to come together this winter as lockdown restrictions lift in the UK.
A dedicated partnership with the National Trust will see a series of Peter Rabbit Winter Activity Trails launch in 90 National Trust places across the UK this December. The trails will offer families nature-themed activities in beautiful outdoor settings, whilst a range of Peter Rabbit gifts will be stocked at all National Trust gift shops and available online. The ambitious partnership will bring Peter Rabbit to the Trust’s impressive family audience with an expected 1.7m visitors accessing the trails this winter. Dates and locations are all available on the National Trust website.
A series of digital activities will be available at a dedicated Peter Rabbit area on the National Trust website, including festive storytelling and audio clips from the recently released Beatrix Potter: The Complete Tales and activity sheets, to support partners across the Peter Rabbit brand, will be promoted to the Trust’s combined social media following of 2.7m followers.