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Celebrating 25 Years of Partnership for Route 66

Celebrating 25 Years of Partnership for Route 66

Tempting Brands and Primetta announce that this year they are celebrating their 25th year of partnership with a renewal of the Route 66 License Agreement for eyewear in Germany with another 5 years.

Route 66, the longest running successful license since 1995, will continue to ensure widespread availability of Route 66 sunglasses and reading glasses at virtually every gas station, amusement parks, airports shops and sport goods retailers in Germany in the coming years. For the last 25 years Primetta has steadily grown the Route 66 sunglasses range and with the renewal of the License Agreement they will carry on with the expansion .With a unique combination of powerful brands and popular price points, Primetta has been an important player in the eyewear German market since 1928.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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