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Peter Rabbit drives global apparel growth for Penguin Ventures

Peter Rabbit drives global apparel growth for Penguin Ventures

Penguin Ventures has announced a series of new worldwide Peter Rabbit apparel partners on behalf of The World of Peter Rabbit™ brand owner Frederick Warne & Co., with brand new territories secured in this lead category.

Lindsay Pearl, Head of International Sales at Penguin Ventures said: “The demand for Peter Rabbit apparel has surpassed all expectations this year, with the widest global presence in this category for the brand in Ventures’ history.  With meaningful presence in key markets, it is heartening to see how much Peter continues to resonate with our global audience, from infant ranges through to women’s nightwear and a family offering, Peter Rabbit remains as desirable as ever.”

Blade & Rose launched their first Peter Rabbit apparel range in the UK last year, resulting in a recent win at Gift of the Year awards.  This award-winning licensee will expand their Peter Rabbit ranges for 0-4 year olds across Europe.  Italy will be the first market to launch the range this October and will be available online from

A newly-signed deal with award-winning London-based baby and toddler clothing brand MORI, will see Peter Rabbit sleepwear and daywear crafted in their signature organic fabrics. Launching ahead of Easter 2023, the keepsake collection ranges from 0 to 6 years and will be available online at or in their London store from Easter.

US-based Children’s Apparel Network have signed with Penguin Ventures for Peter Rabbit Baby Apparel and Accessories in the United States and Canada. They will launch a Peter Rabbit Baby Accessories collection for TJMaxx and Marshalls in February 2023 which will be followed an apparel collection for Q1 2023.

Meanwhile, in a Worldwide deal, Cotton On have recently been signed for Women’s apparel.  The Cotton On Body Brand will launch a Women’s Sleepwear collection for Australia, New Zealand, South Africa and Brazil across a total of 387 stores by end February and online by March. 

Dreamland Baby, known for its innovative line of weighted sleep sacks and blankets for babies and toddlers, recently launched their first-ever licensed collaboration with The World of Peter Rabbit Collection in North America.  Available online at, the range will roll out at select retailers including Target, Nordstrom and Babylist from September this year. 

This strategic global roll out of apparel by Penguin Ventures will drive further growth and exciting new product opportunities for Peter Rabbit as the team look ahead to 2023.

Visit Penguin Ventures on stand C170 at BLE

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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