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ChuChu TV Nursery Rhymes and Kids Songs achieves landmark of 50 million subscribers

ChuChu TV Nursery Rhymes and Kids Songs achieves landmark of 50 million subscribers

Chennai-based ChuChu TV, the YouTube phenomenon has notched up yet another milestone in its journey to hit 50 million subscribers for its flagship YouTube channel, ChuChu TV Nursery Rhymes and Kids Songs and has become the 25th YouTube channel among 37 million YouTube channels worldwide, and importantly across genres, to achieve this rare feat.  It is the first kids’ channel in YouTube in India to garner 50 million subscribers. The channel has another feather in its cap of having 33 billion views, making it one of the most watched YouTube channels, worldwide, since its inception in 2013, making it a truly Made in India and Loved by the world brand.  ChuChu Tv Nursery Rhymes and Kids Songs is home to some of the most popular preschool videos across the world; the ChuChu TV Phonics song which has crossed 4 billion views, making it the most watched video across genres in India. In addition, it houses 6 videos which have crossed the 1 billion views mark, 8 videos which have crossed 500 million views and 40 videos which have 100 million views.   

Incepted in 2013, ChuChu TV, started as a YouTube channel for preschoolers with rhymes, and songs, immediately struck a chord with kids, parents and caregivers worldwide with its peppy music and colorful presentation, making it a runaway success. The ensemble cast of characters is led by the affable 5-year-old ChuChu and includes her siblings, friends and family and helps preschoolers navigate the world of learning, values, good habits and more in a fun, engaging and memorable way that has found appeal across the globe. The breakthrough for ChuChu TV’s popularity came in the form of rhymes of yore being rewritten to have empowering endings and contemporary settings and it’s standout music style.  International and regional language channels followed on the heels of the success of ChuChu TV Nursery Rhymes and Kids Songs to make it a 12-channel strong network that has found favor globally and continues to lead the way and spawn a host of look-alikes in a crowded preschool space. ChuChu TV is also available across an array of popular platforms of Amazon, Netflix, Roku and other platforms and it’s music is extremely popular on streaming platforms of YouTube Music, iTunes, Spotify amongst others.

The ChuChu TV network of 12 YouTube channels spanning languages of English, Hindi, Tamil, Telegu, Bengali, Spanish, Portuguese and French languages has a consolidated views of a staggering 47 billion views and 91 million subscribers worldwide. The ChuChu TV network is ranked No. 1 in kids genre in India, No 1 in Asia Pacific in kids genre and is one of the most popular networks of channels globally in the family and learning genre. “Our biggest success is the love and affection we have continued to receive from a global audience and that parents and care givers trust us as a safe space for their preschoolers and toddlers. We are humbled by our growth story and it continues to inspire us every day to reach higher, says Vinoth Chandar, Founder, CEO and Creative Director of ChuChu TV Studios. On the merchandise front, ChuChu TV is represented globally by Dream Theatre, a brand management and licensing representation company which is aligning the brand for its global merchandise programme.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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