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New Smiley Fashion Stores in China

New Smiley Fashion Stores in China

The Smiley Company has opened seven new fashion stores across China, strengthening its store network across the country. This is a significant milestone for Smiley and marks a new chapter of its brand expansion efforts and commitment to bringing high quality fashion products to our consumers in China.

The new fashion stores reflect Smiley’s elevated design direction and aim to enhance the overall shopping experience. The interiors blend modern aesthetics with eco-friendly materials, creating a cool atmosphere for the customers. The store has been curated to feature visual installations on the walls, adding a unique art style to the space.

Additionally, Smiley has recently debuted the Smiley x Centre Pompidou exclusive collection in stores, adding a distinctive artistic flair. Centre Pompidou is home to the national museum of Model Art in France, it is internationally renowned for its 20th and 21st century art collections.

Smiley Fashion Stores are located in key cities such as GuangZhou, SuZhou, and Xiamen. Smiley plans to continue to expand its footprints across China, aiming for a total of 15 stores by the end of this year. In the coming three years, Smiley intends to expand to 50 stores, reaching more cities and a broader audience.

“We are thrilled to open our doors in China and share our passion for fashion with our beloved customers,” said Nicolas Loufrani, CEO of Smiley. “China is a vibrant and dynamic market, we look forward to becoming a part of its thriving fashion community. Our goal is to provide an exceptional shopping experience that combines the latest trends with outstanding customer service.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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