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New Broadcast deals for Bing

New Broadcast deals for Bing

Acamar Films’ pre-school series Bing continues to grow, with a number of broadcasters showing commitment in the Netherlands, Nordics, Poland, Portugal and Canada, signing new broadcast deals in the last few weeks.  

In the Netherlands, NPO Zappelin (the Dutch television programme block for children aged 2-6) have relicensed Series 1 to 3, following the successful premiere of Series 4 on the channel in January this year.

In the Nordics, SVOD and DVD service SF Kids have built on their existing relationship with Bing, having recently acquired Series 4. This latest deal underlines evidence of Bing’s growth in the Nordics, which has included a 20% increase in average audience share YOY on free TV partner SVT.

Additionally, Bing Series 1 to 3 has been relicensed by NRK in Norway, RTP in Portugal, TFO in Canada and MiniMini+ in Poland, while TVO Kids in Canada have opted to expand their Bing offering, having ordered the latest 26 x 7-minute episodes.

Produced by Acamar Films in association with Dublin-based partner Brown Bag Films, Bing has seen extraordinary success since it launched in 2014. A ratings hit across many broadcasters including CBeebies in the UK, the series won an International Emmy Award in the Kids Preschool category in 2016 and has recently been announced as a nominee for the Rockie Awards 2020.  

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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