Nescafé and Netflix Collaborate in Brazil
Brazil-based Redibra reports that Nescafé Dolce Gusto, a pioneer brand in the Brazilian market of multi-beverage machines and capsules and leader in the segment, has launched a new version of the classic Cappuccino flavor in an unprecedented edition with Netflix, one of the world’s leading entertainment services with 233 million subscribers worldwide.
The new capsule was designed to provide a unique sensory experience, with a slightly spicy and sweet flavor and can already be found in the brand’s e-commerce and main points of sale in Brazil.
Aiming to create a connection between the drink and the comfort it provides in moments of entertainment within the home, each cup of the new Cappuccino promises to offer an engaging flavor that will elevate any experience to a new level.
“This unprecedented edition allows us to go beyond the drinking experience to create a harmony between our brand and the hour of relaxation and enjoyment – a ritual provided by entertainment. By combining the irresistible taste of our Cappuccino with the exciting stories/productions of Netflix, we are offering consumers a complete experience”, commented Mariana Console do Santos, marketing manager at Dolce Gusto.