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Moomins Turn 80

Moomins Turn 80

In the vast landscape of the business world, where countless brands strive to make their mark, one fundamental truth remains: likeability reigns supreme. Just as we witness in the thriving US market, the essence of Moomin’s success lies not only in its wider awareness, but in cultivating a genuine connection with its audience.

At the heart of this connection are the values we hold dear: Family, Friendship, Love, Tolerance, and Adventure. These values resonate deeply with individuals, transcending mere transactions and fostering enduring relationships.  

By embodying our core values and joining hands with initiatives like the Red Cross Open Door fundraising initiative (read more below), we not only inspire our customers but also become a force for good. The power of a brand extends far beyond mere transactions; it has the potential to make the world a better place.

Together, we can create a world where brands are not just admired from afar, but cherished and embraced as beacons of hope, love, and possibility.

The Moomin 80-year anniversary presents an opportunity for your brand to grow and expand to new markets and reach new customers in partnership with Moomin. Scroll down for artwork examples, and also a deeper dive into The Redcross Open Door Fundraising initiative.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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