Mondo TV appoints Branding Streams to Licence Properties in North America
The appointment will cover media distribution in all English and French-speaking markets across the region for both shows.
Branding Streams has over 25 years’ experience in media, sales, licensing, marketing, retail marketing and partner integration and will work on creating new opportunities for both properties in the North American media landscape.
The four opening episodes of MeteoHeroes, a new Mondo TV co-creation with Italian forecasting group Meteo Expert – Icona Meteo, had their world premiere on Cartoonito in Italy on the 22nd of April. The premiere was accompanied by a major media campaign for the 50th anniversary of Earth Day, during which the stars of MeteoHeroes – six superpowered kids helping to save the Earth from threats to the environment – played their roles as ambassadors in the fight to protect our planet.
The series launched on Cartoonito on July the 6th, further building brand momentum ahead of the launch of new episodes in October. Other EMEA countries and channels have already been secured – most recently Switzerland’s RSI and Minika in Turkey. A podcast is planned to coincide with the launch of new episodes in October and a major licensing campaign is already under way in a number of major territories.