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Mattel Strikes Paw Patrol Movie Deal

Mattel Strikes Paw Patrol Movie Deal
  • Mattel has entered into a global licensing agreement with ViacomCBS Consumer Products (VCP) to develop a selection of items for PAW Patrol: The Movie, a Spin Master Entertainment production in association with Nickelodeon Movies and Paramount Pictures, which will hit theaters on Aug. 20, 2021.  Through this agreement, Mattel has the licensing rights to create a selection of items under its Mega Bloks and UNO brands, which will launch at retailers across the globe in fall 2021.  
  • Mattel’s PAW Patrol assortment will consist of more than 10 different products featuring favorite characters such as Chase, Skye, Marshall, Ryder and newest pup, Liberty. Specific items include:  

o   Mega Bloks PAW Patrol Line – A selection of building sets including the Adventure City Pups Assortment, Marshall’s City Fire Rescue set, and Rubble’s City Construction Truck, to name a few.

o   UNO Junior PAW Patrol – This simplified UNO Junior card game for younger players is loaded with graphics from the upcoming animated movie.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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