Mattel Announces Licensing Partnerships Ahead of ‘Barbie’ Film
With the Summer of Barbie in full swing ahead of the release of Barbie on July 21, 2023, Mattel, Inc. (NASDAQ: MAT) has today announced several of its licensing partners for the film. Mattel will collaborate with key consumer, merchandise, and retail brands for exciting launches leading up to Barbie’s release, including:
Spirit Halloween Superstores LLC – Let the good times roll with one of Spirit Halloween’s 16 Barbie™ the Movie costumes and accessories available this summer at SpiritHalloween.com and in stores this season.
Alex and Ani – Sparkle, glam and Barbie™ Pink! Stack on styles from the new Alex and Ani x Barbie™ the Movie Collection.
Hot Topic – The Hot Topic Barbie™ the Movie Collection features dreamy fashions inspired by the film, with an assortment of jewelry, handbags and home accessories that are perfect for your Dream House.
Loungefly (Funko) – Think pink and head to Barbie Land™ with the all-new collection of captivating designs from Loungefly in celebration of the upcoming live-action film, Barbie™ The Movie.
MeUndies – Now you can live the dream life like Barbie™, in your new, super-soft and stretchy MeUndies looks inspired by the new film, Barbie™ the Movie.
FUNBOY – FUNBOY and Barbie ™ are back to roll out the Pink carpet! Experience the movie, Barbie™ in real life – from the big screen to your pool.
And look out for more great items from these partners:
Handcraft Manufacturing Corporation
Innovative Designs, LLC
Komar Kids LLC
Melissa / Grendene
NTD Apparel, Inc.
Trends International LLC
YM Group (Canada)
“As one of the most buzzed-about film releases in recent times, ‘Barbie’ has dominated the zeitgeist for months,” said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel. “This historic moment for Mattel creates incredible fanfare for our partners and consumers alike; we are eagerly looking forward to the film’s release and sharing the multitude of new ways Barbie fans worldwide can celebrate this iconic moment.”