Lisle Licensing Signs Dr Tijion Esho and his brand Esho
Lisle Licensing confirms it has been appointed as the exclusive UK agent for award-winning expert in aesthetic medicine and non-surgical procedures, Dr Tijion Esho and his brand Esho. The multi-disciplined agency has expanded its lifestyle portfolio in the last three years and the latest signing demonstrates its focus in in a sector which continues to thrive
Dr Tijion Esho is already renowned as an expert in his field. Over several years he has established himself as a pioneer in the beauty industry with a passion for creating natural results and an attention to detail that surpasses his peers, most recently with lip care. However, his point of difference has been delivering results that consumers can achieve without any surgical procedure. he operates three award-winning clinics in the UK, and one in Dubai, plus retail partnerships with the likes of Sephora, Flannels, ASOS and QVC who are all champions of beauty for the everyday consumer. His ESHO clinics are praised by the likes of Harper’s Bazaar, OK! Magazine, Forbes and The Times, whilst his celebrity list is unenviable. With a podcast he co-hosts with other ‘TV’ renowned doctors and is regularly invited to demonstrate his expertise on national TV in the UK, he has secured his position as an approachable expert in his field.
However, his underlying passion goes beyond lips as he’s also an expert in skincare and general non-surgical procedures which he hopes can be applied to inspiring individuals to be the best of themselves.
His introduction into licensing, in partnership with Lisle will focus on delivering consumers “the Esho experience at home”. The licensing programme will extend the Esho brand into areas that are naturally aligned to the core brand. This will include publishing, allowing Dr Esho to talk about the wellness category and how to prepare for certain procedures, as well as general insights in the beauty and wellness space. The Lisle team will also focus on developing a home salon range, beauty lines, fragrance and health supplements.
Francesca Lisle, MD at Lisle Licensing welcomes him to the Lisle portfolio and says: “It’s hard to summarise Dr Esho’s credibility and expertise concisely as he’s achieved so much when you begin to list his medical qualifications, innovations in beauty and award wins, and an unrivalled passion for the industry to which he’s so dedicated; his aspiration to reach a wider audience who resonate with his beliefs is why we’re so delighted to have Dr Esho partner with us on this very exciting new client journey taking ESHO into the next stage of categories for the brand.” Dr Tijion Esho adds: “When I created ESHO it all came from a dream of wanting to make something bigger than myself. Creating something which could reach all around the world, into consumer’s homes and their everyday lives. Signing this special licensing agreement is a strategic move to come closer to fulfilling this goal and I’m truly excited to see what the future holds.“