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Licensing Expo Opens Meetings Platform

Licensing Expo Opens Meetings Platform

Licensing Expo opens its new and enhanced Meetings Platform for the upcoming annual event taking place May 21-23 at the Mandalay Bay in Las Vegas. The Meetings Platform, first launched in 2016, is a critical part of the Licensing Expo experience, facilitating connections ahead of the event and helping visitors and exhibitors to maximize time and productivity while at the show. Sponsored by The Brand Liaison, the platform boasts significant upgrades for 2024 making it easier than ever for customers to search for specific brands and intellectual property (IP), find companies and individuals, and book meetings.

“Licensing Expo is the premier meeting place for the entire industry, and it is with no surprise that last year there were over 250,000 searches and more than 6,800 meetings booked via the Meetings Platform, the highest to date,” shares Anna Knight, Senior Vice President of the Global Licensing Group. “This year’s enriched platform further deepens the pre-show experience, guiding meetings and connections with ease. The platform is also the best discovery tool to find unique and emerging IP from all over the world, so you are not just relying on the brands you already know. Over 5,000 brands will be showcased at this year’s event, providing something truly for every product and retail space.”

Once registered, visitors and exhibitors gain immediate access to the platform and can start booking meetings before schedules fill up. Augmentations this year include new search capabilities by geographic location and IP category; session filters for first time attendees and new exhibitors; calendar syncing; ability to view contact information of company representatives prior to the start of the Expo and so much more. Licensing Expo participants may also purchase opening night party tickets directly through the platform and add seminars and keynotes to their calendar, making it the ultimate planning tool for a valuable visit.

“Finally, all in one place show planning!  No more multiple calendars for all our meetings – navigating personal inboxes, company schedules, appointments, seminars, matchmaking and managing different time zones…the new Licensing Expo Meeting Platform solves all of this and more,” exclaims Steve Heller, President, The Brand Liaison. “Thank you, Licensing Expo team!”

Over 300 exhibiting companies including Paramount, LEGO, Warner Bros. Discovery, Coca-Cola, The Walt Disney Company, BBC Studios, Beanstalk, Mattel, Crunchyroll, Minecraft, Air Force, Amazon MGM Studios, CD Projekt Red, Airstream, Laika Studios, NASCAR and Nintendo will all be exhibiting, and are actively looking for new connections to advance business.

Visitors are strongly encouraged to register early and leverage the platform in advance of the show with regular weekly updates.

To gain access to the Meetings Platform, you must be registered for Licensing Expo. Visit to sign-up and access the most up to date list.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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