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Licensing Expo Opens 2024 Registration with Focus on Brands at Play and a new admissions policy

Licensing Expo Opens 2024 Registration with Focus on Brands at Play and a new admissions policy

Licensing Expo opens 2024 registration and hotel bookings today with new dedicated attendee programs delivering elevated value to its attending audience of global consumer product manufacturers and retailers. 

Organized by Informa Markets’ Global Licensing Group and sponsored by Licensing International, Licensing Expo plays host to the world’s biggest brands from Hasbro to Pokémon, BBC’s Bluey to the Coca-Cola Company, all looking for new partners to develop best-in-class officially licensed consumer product ranges.

With “Brands at Play” set as the core theme for 2024, the event will spotlight the power play holds in every stage of life and the creativity it fosters when building brands.

Manifesting across a range of new immersive brand experiences, new educational content and new catered networking spaces, the theme will also continue internationally into Brand Licensing Europe (BLE) later the same year (Sept. 24-26, 2024, ExCeL London).

For Vegas, the exhibit hall will look a bit different in 2024. Visitors can expect an increasing amount of ‘brand spaces’ and ‘experiences’ along with traditional booths. In addition participation rules will change whereby every exhibitor must have ‘some’ presence on the show floor and exhibitors will have to balance how they show in the exhibit hall and in their private meeting rooms.

“Licensing Expo and Brand Licensing Europe continue to exceed all expectations with record high retail attendance,” notes Anna Clarke, SVP Licensing, Global Licensing Group, Informa Markets. “As we enter the next stage of Licensing Expo’s evolution, we continue to strive to facilitate the highest quality of new business opportunities for our industry and invest in the development of exciting advancements for the future. The curated theme is contextual and intentional. We invite the licensing community’s imagination of fun to see everyone “at play” throughout the event!”

Maura Regan, President of Licensing International, adds: “The business of brand licensing is constantly evolving and we are thrilled to partner with the Global Licensing Group at Informa Markets to take Licensing Expo into the next stage of its development, meeting executives where they are with what they need. The licensing community is looking for insight into emerging trends, new business opportunities and new ways to connect.

Licensing Expo remains a key global destination for anyone looking to achieve all of this under one roof. It is truly a must-attend event for those in the business of global brands.”

New Admissions Policy

Admission is free of charge for qualified retailers, press and exhibitors. 2023 attendees can benefit from a limited time discount enabling free of charge registration until January 31, 2024.

General admission for all others is $50. For more details about the new admissions policy, visit

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