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Laura Ashley, the quintessentially British lifestyle brand, has expanded its product portfolio in the United States to include small kitchen appliances in partnership with VQ, the leading British manufacturer known for innovative and stylish home electronics. 

After the success of the Laura Ashley small appliance collection across Europe, Australia, and New Zealand, the two companies partnered to develop a line of toasters and tea kettles for the U.S. market that combines Laura Ashley’s rich heritage and iconic prints with VQ’s expertise in cutting-edge technology, function, and style. The new collection is now available online at Wayfair, Bed Bath & Beyond, HSN, QVC, and Home Depot.

In addition to advanced features and modern functionality to elevate the cooking and beverage preparation experience, the multi-functional toaster, stovetop kettle, and cordless electric jug kettle will be available in heritage prints from the Laura Ashley archive – Elveden Navy, Elveden White, and China Rose. The floral prints evoke a sense of romance and femininity, adding a fresh take on kitchen essentials. 

“We are thrilled to expand our reach with Laura Ashley, a brand known for its timeless elegance and commitment to quality,” said Jonathan Merricks, CEO & Creative Director at VQ. “The Elveden and China Rose prints hold a special place in the hearts of many, and we are excited to incorporate its charm into our range of kitchen appliances for America. This represents our dedication to celebrating the 70-year journey of Laura Ashley by offering our customers something truly remarkable and extraordinary.”

“Kitchens today are more beautiful and thoughtfully curated than ever before. The new range of floral-print tea kettles and toasters makes an everyday essential into something charming, customers will be proud to have their appliances on display,” adds Carolyn D’Angelo, Senior Managing Director, Gordon Brothers Brands and President of Laura Ashley Global. “The partnership between VQ and Laura Ashley US celebrates a shared commitment to quality craftsmanship, timeless design, and a passion for creating inspiring products that enrich everyday life.”  

The 2 & 4-Slice Toaster is a compact multi-functional toaster with a defrost and reheat mode, self-centering technology that ensures toast is evenly browned on both sides, and includes a warming rack for heating croissants and can cook bagels, crumpets, and thick-sliced bread.

Ideal for tea time, a cup of coffee or hot chocolate, the Stove Top Kettle is a designer kettle in a timeless classic shape that features a traditional whistling sound and can boil up to 10 cups with a 3-litre capacity while heating evenly in a short amount of time. Offering a countertop kettle option that provides the perfect pour with a spout designed to prevent drips, the Cordless Electric Jug Kettle includes a fast boil system that heats water in the 1.7-litre capacity evenly and quickly and accommodates up to seven cups while offering a one-cup boil option with a fill indicator to save time and avoid boiling more water than needed.

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