Launch of the Fall 2022 GUESS Originals x Betty Boop Capsule
GUESS Originals has announced its latest capsule for Fall 2022, GUESS Originals x Betty Boop. The capsule plays into the heritage and iconic glamorous appeal of both brands. Guess Originals worked together with Fleischer Studios, Inc. and leading brand-licensing agency Global Icons to bring the new collaboration to life. It will be available beginning October 6, 2022, in select GUESS retail stores, at the new GUESS Originals store in LA, and on guessoriginals.com.
The GUESS Originals x Betty Boop capsule was inspired by the similar aesthetic of Betty Boop and the classic GUESS girl. Combining this with the youthful vibe of GUESS Originals, the capsule creates many modern, fun, and easy to wear styles.
Mark Fleischer, Chairman and CEO of Fleischer Studios, owners of the Betty Boop character, said, “These are two iconic, beloved brands that fit perfectly together for a collaboration. GUESS and Betty Boop share long histories of celebrating vibrant, confident women, and we are delighted to see them continue that celebration together!”
The pieces were carefully designed to capture the essence of the two brands, highlighting the similarities between both. Made predominantly of women’s styles, the capsule includes a ‘50s inspired bowling bag, velour sweatsuits, and a black straight leg denim with embroidery of Betty Boop on the back pocket. The standout piece of the collection is a unisex faux-leather bomber jacket, adorned with graphics of Betty Boop and lined with a bright red acetate material.
Pricing for the GUESS Originals x Betty Boop capsule ranges from $14 for accessories to $198 for the bomber jacket. Look out for GUESS Originals content in fashion and lifestyle magazines, at www.guessoriginals.com, on @guessoriginals social media platforms, GUESS retail stores, outdoor media, and online.