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Jimboart Continues to Grow with The Point.1888

Jimboart Continues to Grow with  The Point.1888

Art brand Jimbobart has gone from strength to strength since it started its brand licensing journey with The Point.1888. Established in 2009 by illustrator James Ward, the brand focuses on eccentric and fun animal illustrations, each with human traits, capturing the hearts of consumers across the UK.

Over the past two years Jimbobart has been growing rapidly, having seen a seen a record high number of orders for Christmas via Wolf & Badger and other B2C platforms. The collection has been a huge success, with badgers and otters making sure to highlight the product. However, 22 proves to be an even larger year for the brand, with an art exhibition in the works, having exhibited at Top Drawer showcasing the British Wildlife Collection, (with a percentage of all sales being donated to the Sussex Wildlife Trust), and being stocked at many new retailers including Fenwick.

This excitement aligns perfectly with some new developments in the licensing programme as well. The Point.1888, master-agent of Jimbobart, has signed two new sub-agents, The Licensing Locomotive for Iberia, and Moxie for the US, to help grow the brand internationally.

This also comes on the back of 2 new deals:

  • Tabletop, textiles and barware via Pure Tabletop to launch later this year
  • ICanvas print deal across North America & Europe (arranged by Moxie)

Then following the success of their previous ranges, Elite Tins will continue with the brand and deliver products to retail, including cake, sandwich, and biscuit tins.

Janine Richmond, Head of Brand at The Point.1888 said, “This is such an exciting time for Jimbobart and James. We’ve seen a real surge of interest thanks to the fun and quirky illustrations that brings a smile to your face whenever you see them. Bringing on two new sub-agents and new partners shows the cross-territory appeal of the brand and helps to grow the programme in an authentic and sustainable way. Bring on 22!”.

James Ward said, “It’s great to see the momentum building up in the licensing programme with activity happening worldwide and more projects in the pipeline. I’m so happy to share my love of nature and wildlife with a growing audience, it’s so lovely to hear stories from happy customers about their relationships with the animals and characters featured in my illustrations.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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