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Jada Toys Makes Comeback to Event Scene at Homecoming Pt. II

Jada Toys Makes Comeback to Event Scene at Homecoming Pt. II

Jada Toys, renowned worldwide for its meticulously crafted die-cast collectibles, proudly presented Homecoming Pt. II, this past weekend in Costa Mesa, CA. This celebration of car culture marked a significant milestone as Jada Toys announced a new iconic partnership with Japanese auto body shop Liberty Walk and a celebrity brand ambassador, Sung Kang. With over 2000 attendees, this event was one to remember for Jada Toys and the car community. 

With 25 years in the industry, Jada Toys has developed a worldwide presence in the car world. Homecoming isn’t just about the vehicles – it’s an unforgettable experience that promises excitement, entertainment, and automotive thrills like never before. During the show, fans were able to get an exclusive announcement on the latest brand ambassador for Jada Toys, Sung Kang, who made waves as he entered in his Veilside RX7. Also on-site was Sung’s very own Fugu Z marking the first of many of his personal vehicles being made into a Jada Toys die cast collectibles. 

Jada Toys has a decades-long history of being a juggernaut in the die-cast wheelhouse, this past weekend, Jada Toys also unveiled the Jada & Liberty Walk partnership vehicle. A true testament to creativity and tribute in the car community, Jada is thrilled to partner with one of the worlds most iconic tuning shop, Liberty Walk.

“Jada has been an integral part of the car culture community and we are ecstatic to continue our legacy and celebrate with yet another Homecoming event” says Bill Simons, CEO of Jada Toys. “This year’s Homecoming has set new standards for the Jada team. Our work has always been thrilling and we are excited to bring our partnerships with Liberty Walk and Sung alive for our fans and collectors alike.”

Car enthusiasts, industry experts, media personalities, and the general public got to experience the latest trends in car culture first-hand. Jada’s trend in innovation and creativity continues to lead the market in awareness and automotive trends.

To stay up to date on all upcoming releases visit Jada Toys social channels and mark your calendars as Jada will be back with Homecoming 2025. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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