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Immersive Gamebox and Gravity expand franchise partnership with new venue in Westfield Stratford City

Immersive Gamebox and Gravity expand franchise partnership with new venue in Westfield Stratford City

Immersive group gaming company, Immersive Gamebox is gearing up to launch its fourth franchise venue with experiential leisure group Gravity on 17th May. This will bring Immersive Gamebox’s total global footprint to 30 venues – with five in the Greater London area.

Based in Gravity’s new Westfield Stratford City site, Gravity MAX, the Immersive Gamebox venue will have four individual gameboxes, enabling up to 24 players to play at the same time. 

Westfield Stratford City is the UK’s busiest shopping centre, with approximately 50 million visitors every year. In launching this latest venture with Gravity, Immersive Gamebox hopes to capture a diverse range of bookings – from friends and couples, to families, to corporate bookings.

Immersive Gamebox x Gravity

Immersive Gamebox already has sites in Gravity venues in Liverpool (Gravity One), Yorkshire (Gravity Xscape) and South London (Gravity Wandsworth). Combined, these sites attract on average approx 1,000 visitors every week.

Harvey Jenkinson, CEO at Gravity, comments: “Immersive Gamebox has proven to be a popular concept for visitors in all of our existing partnership venues. We know that it’s a hit with families, couples, friends and more, and have big ambitions for this new launch in Gravity MAX in Westfield Stratford.”

Immersive Gamebox celebrates 30 venues, globally

Founded by the brains behind popular global obstacle endurance series, Tough Mudder, Immersive Gamebox launched in 2018 with a belief that technology should enable families and friends to live in the present, rather than getting lost in unhealthy escapism like virtual reality (VR), the metaverse or social media. It does this through a unique hardware setup that combines projection mapping, sensors, touch screens and surround sound within a 12ftx12ft interactive ‘gamebox’, in which groups of 2-6 players play 30-60 minute immersive experiences. 

In 2023, Immersive Gamebox reached its millionth player and launched new venues in Sydney, San Francisco and Atlanta. The upcoming launch in Gravity MAX will be Immersive Gamebox’s 30th venue.

Will Dean, co-founder and CEO of Immersive Gamebox, comments: “Every day we’re seeing more and more people around the world experiencing the unique concept of Immersive Gamebox. This spurs us on to keep creating new game experiences and collaborate with exciting partners to launch new venues and concepts.”

“Our partnership with Gravity has enabled us to reach families, friends, couples and coworkers all over the UK. We’re excited to launch this new venue in Gravity MAX in time for the summer rush and look forward to offering visitors to Westfield Stratford a new, exciting entertainment experience.”

Immersive Gamebox at Gravity MAX opens to the public on 17th May 2024.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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