IMG and McDonalds in multi-year rep deal

IMG announces a new, multi-year deal as McDonald’s exclusive global licensing representative. Through this collaboration, Endeavor-owned IMG will work closely with McDonald’s to develop a wide range of licensed products and experiences globally, building upon the brand’s icon status and driving its growth to the surprise and delight of fans around the world.

Serving more than 65 million customers daily across nearly 40,000 locations worldwide, McDonald’s is one of the most recognized brands in the world and has become an integral part of global culture. IMG will draw inspiration from the brand’s rich legacy, global scale, and visual identity to develop an authentic and culture-forward licensing program that reflects the universal experiences of McDonald’s fans.  

“McDonald’s is at its best when we invite our fans to make the brand their own. IMG has an incredible reputation in the licensing industry. We’re excited to bring our fans unique licensing opportunities that further connects our brand with their fandoms. We have only begun to scratch the surface with our licensing and cannot wait to see the places we will go with IMG at the helm,” said Jennifer DelVecchio, Senior Director, Global Alliances, McDonald’s.

“Few brands can claim to truly shape culture the way McDonald’s does. With an unmatched presence across media, music, sports, fashion, and more, McDonald’s is deeply woven into our social fabric.  We are excited to combine our expertise with McDonald’s unparalleled brand reach and recognition to create a robust, meaningful licensing program. From buzzy fashion ranges to one-of-a-kind collaborations, every launch is sure to resonate with global audiences in a way that only McDonald’s can,” said Ricky Yoselevitz, Senior Vice President of Licensing, IMG.