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Herschend Signs J&M Brands for Chuggington

Herschend Signs J&M Brands for Chuggington

Herschend Entertainment Studios has signed powerhouse licensing agent J&M Brands B.V. to represent international hit preschool series Chuggington for GAS and Benelux Territories.

The animated series currently airs across Europe – including Super RTL and Toggolino in GAS and Videoland in the Benelux. An expanded content distribution strategy will roll out later this year on YouTube.

“We are excited to see what new and innovative opportunities J&M Brands B.V brings to Chuggington,” says Herschend Entertainment Studio’s Natalie Setton, VP, Commercial. “Their reputation for delivering creative and comprehensive licensing programs in these key markets is exactly what we are looking for to roll out Chuggington’s expansion to all our fans in these regions.”   

Jannienke Mulder, co-Owner of J&M Brands adds; “We are delighted to be able to work with Herschend Entertainment on such a fantastic property and its expansion into our markets. The exciting opportunities we will be able to offer our licensees with this well established and loved brand are endless and undeniably profitable.” 

Produced and distributed globally by Herschend Entertainment Studios, Chuggington is an animated series set in the “traintastic” world of modern and colorful train engines. The series follows the humorous, educational, and contemporary adventures of three young trainee engines: eager Wilson, daring Koko, and loyal Brewster, all of whom learn to ride the rails of life. The young trio of locomotives engage with a diverse cast of characters to learn important lessons, like teamwork, listening, perseverance, patience, self-confidence, and building friendships. 

Chuggington, enjoyed by adventure loving preschoolers, is currently airing on A-list broadcast networks and key streaming platforms in over 178 countries. 

Online Chuggington can be found at, on YouTube @Chuggington on Facebook @Chuggington, Instagram @chuggingtonhq.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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