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Heathside Brands in new deal for Rilakkuma trade press

Heathside Brands in new deal for Rilakkuma trade press

Heathside Trading with its Khadou brand has secured a new deal with Rilakkuma for the release of toys and collectables based on the Japanese cute kawaii brand from San-X Japan. 

Rilakkuma launches a second season “Rilakkuma’s Themepark Adventure” on Netflix 25th August 2022 and Heathside plan to capitalise on this by launching mini blind packs, mini plush backpack clips and keychains to the market this autumn. 

Rilakkuma is a lifestyle brand for the Kawaii loving teen and young adult female. In the UK product launches from multiple licensees are planned through retailers like Artbox, HMV and Forbidden Planet following Claire’s Accessories successful plush launch in 2021. 

Max Nelson of Heathside commented “ Rilakkuma, yet another brand coming to a roster of top hot pop culture licenses we now hold. Rilakkuma is such a strong brand in Japan and we are excited to represent the brand for many toy and collectible lines ”  

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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